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Real Estate News

  • New Control Panel Preview

    The Control Panel provided with iHomefinder IDX accounts is the hub and command center for the account. Here are just some of the important things it’s used for: Adjusting property search settings Managing leads and gaining insight into their activity Creating Markets (saved searches) for displaying throughout your site Configuring alerts for lead registrations Website […]
  • Building Effective Real Estate Community Pages

    Most real estate professionals are familiar with the concept of community pages on real estate websites. With a single click into one of these pages, visitors can start exploring listings in a given community. Links to the pages are typically provided in the site navigation menus and/or provided on the home page, often with photos […]
  • Why Curb Appeal Matters

    Many people think the phrase “curb appeal” came about recently, especially considering the recent popularity of home improvement TV shows. According to Google’s nGram service, mentioning of the phrase started in the 60’s and rapidly rose in use between the 80’s and today. We’ll refer to curb appeal here as those things that attract or […]
  • Introduction to iHomefinder Marketing Automation

    Immediate follow-up with every new lead is critical for your bottom line, as discussed in our article Real Estate Follow-Up and Business Growth. Studies cited in that article point out that most agents and brokers are missing opportunities and leaving money on the table due to their follow-up practices. Better, Smarter Follow-Up iHomefinder’s Marketing Automation […]
  • Why Fall Can Be The Best Time To Buy A House

    When is the best time to buy a house? You might be surprised to learn the fall can be a very attractive season for buying. RealtyTrac analysts found that October is the best month to close on a home. They looked at over 32 million real estate sales since 2000 and found October buyers on […]
  • IDX Integration for Websites

    If you’re a web developer who is new to building real estate websites with IDX integration, this article is for you! iHomefinder offers two types of accounts for IDX integration with websites – one option is made for WordPress websites and includes a WordPress plugin called Optima Express. The other option is for non-WordPress websites, […]
  • Nurturing Leads With Your IDX Website

    So you’ve launched your IDX website with all kinds of property search options, featured listings, community pages and more. Now the leads should start coming, right? Unfortunately, it’s not that easy but an IDX website that also has a content strategy will help you attract and convert more leads. Many agents and brokers stop their […]
  • Buying a Condo Just Got Easier

    Have you ever considered buying a condo and explored your loan options? If so, you may have first-hand experience with the restrictions on Federal Housing Administration (FHA) loans for condos. These loans are particularly appealing to first-time buyers because they require a 3.5 percent down payment and have loose credit requirements than conventional loans. Unfortunately, […]
  • WordPress IDX Basics

    If you’re new to iHomefinder IDX and/or WordPress, this webinar recording is for you. You’ll learn everything you need to know to create targeted IDX content containing listings and market data for the areas and criteria you choose. And you’ll learn how to make this content easily found on your WordPress IDX website by people […]
  • Outdoor Living Trends and Ideas

    According to the American Institute of Architects Home Design Trends Survey in 2018, outdoor living spaces have consistently been the most popular special function spaces in American homes. This trend increased for 6 consecutive years through 2017, indicating that it continues to be in demand and may even become the standard, even in new construction. […]